ABSTRACT
PurposeThe purpose of this paper was to determine the profile of dairy product consumers in the organic market.Design/methodology/approachThe study was based on a survey questionnaire developed by the author and administered to a total of 1,108 respondents. The statistical analysis (including descriptive statistics, the analysis of the discriminative function and the Chi2 test was performed with the use of Statistica 13.1 PL. The respondents' gender was the factor behind the differences in how they behaved.FindingsThe consumers indicated the channels they rely upon to find information on organic dairy products;in addition to trusting the opinions of their family members and experts, they also use web platforms. Further, they specified their preferred locations for buying favorite products during the pandemic: specialized organic food shops, large distribution chains and online stores.Practical implicationsThese outcomes will help in identifying target consumer segments and information channels for specific information and advertising messages. They also form an important resource for developing some potential strategies which the supply chain stakeholders could implement to promote organic consumption of dairy products.Originality/valueThis study identifies consumers' preferred dairy products;motives for purchasing organic dairy products;barriers that consumers believe exist in the market;sources of knowledge about products purchased by consumers;and consumers' preferred channels for purchasing organic dairy products. To the best of the author's knowledge, this is the first study of dairy product consumers in the organic market in Poland.
ABSTRACT
Purpose: Organic food consumption decreases the risk of becoming obese or overweight. This study intends to see the influence of customer perceived value, COVID-19 fear, food neophobia, effort and natural content on the intention to purchase organic food (IPOF) that leads to the actual purchase of organic food (APOF). Moreover, organic food availability is a moderator between IPOF and APOF. Design/methodology/approach: PLS-SEM is used for hypothesis testing. A purposive sampling technique was followed to gather data from organic food consumers in Lahore, Gujranwala and Islamabad and a total of 479 questionnaires were part of the analysis. Findings The outcomes show that customer perceived value, effort and natural content is positively related to IPOF. Despite this, COVID-19 fear and food neophobia are negatively associated with IPOF. IPOF and organic food availability are positively related to APOF. Finally, organic food availability significantly moderated between IPOF and APOF. Practical implications: This study outcome reveals that companies of organic food can recognize customer perceived value, COVID-19 fear, food neophobia, effort, natural content and organic food availability in their decision-making if they determine the actual purchase of organic food. This study offers a valuable policy to companies of organic food to enhance customer's behavior in purchasing organic food in Pakistan. Besides, practitioners and academicians can benefit from this study finding. Originality/value: This initial research integrates customer perceived value, COVID-19 fear, food neophobia, effort, natural content, IPOF and organic food availability to determine APOF in the COVID-19 pandemic. Moreover, consumption value theory is followed to develop the framework.
ABSTRACT
The major goal of this study is to trace the emergence of SFC-related research across time, using a thematic map and a list of corresponding publications. In addition, this study aims to determine the author who has made the most significant contribution to this particular field. This study provides a comprehensive bibliometric analysis of the historical development and current trends in sustainable food consumption research, examining 2265 articles published between 1990 and 2023. Using the bibliometrics package of R Studio software version 4.2.1 and its Biblioshiny package, articles from the Scopus and Web of Science databases are examined. In the field of sustainable food consumption, we identify five distinct research phases: initial stagnation, infant growth, post-economic crisis, expanding phase and COVID-19 and post-pandemic. While research on broader sustainability topics can be traced back to the early 20th century, a very limited number of articles on sustainable food consumption was published in the 1990s. However, the number of publications increased incrementally over time, with a notable uptick in interest around 2015, and the subject was still being discussed in 2022. The emergence of the COVID-19 pandemic marked the beginning of the most recent phase of research, which analyzed the consumption patterns of consumers before and after the pandemic. Our study highlights key authors, documents and sources related to sustainable food consumption. The United States, Italy and the United Kingdom emerged as the most active contributors to the research on sustainable food consumption and were additionally the countries with the largest global market shares for organic products. Major sub-themes including organic food, food waste, sustainable development and food security, together with consumer behavior and organic products appeared as being the most researched sub-themes of recent times. The results of this study suggest that more research is related to sustainable food consumption in countries with a low organic food market share. In addition, the investigation of actual data on food waste, carbon footprints and greenhouse gas emissions resulting from food production and consumption is essential to gain holistic insights.
ABSTRACT
PurposeThe purpose of this study is to examine the impact of scarcity and the Lifestyles of Health and Sustainability (LOHAS) consumption tendency on the purchase intention of organic foods. The study used the protection motivation theory and the stimulus-organism-response theory to understand the impact of comparatively new variables like "perceived scarcity” and "perceived consumer effectiveness” (PCE) on the consumer's organic food purchase intentions.Design/methodology/approachThe study is using structural equation modeling with 402 organic food consumers. The participants are regular consumers who bought organic food from specialized shops and supermarkets in the previous few months. The data has been collected at organic food specialized shops and supermarkets that sell organic foods.FindingsThe results showed that LOHAS consumption tendency (LCT), scarcity and PCE positively affect attitude. Similarly, LCT and PCE direct affect trust. Scarcity and PCE directly positive impact on purchase intention of organic food products. Interestingly, LCT had no direct impact on the purchase intention of the product. Trust and attitude were found to be significant mediators impacting purchase intention.Originality/valueThe study contributes to the past theoretical literature on LOHAS consumption by analyzing new constructs like scarcity and PCE in the context of organic food consumption. These findings will be crucial for marketers planning to launch organic products in new markets.
ABSTRACT
PurposeThis study explores Greek and Swedish consumers' attitude towards organic food consumption in order to demonstrate possible differences that can be identified based on health and ecological consciousness beliefs rather than demographic factors. The examination of an emerging and a more mature market allow the authors to provide more targeted marketing strategies that possibly increase organic food consumption in both countries.Design/methodology/approachThe authors adopt an econometric approach to the analysis of consumer behavior in relation to organic food consumption in Sweden and Greece. More specifically, the authors examine the motivations and postexperiences of organic food consumers of different socioeconomic profiles in these two countries, one in northern and one in southern Europe. The authors apply an ordered logistic regression analysis model to map out the interaction between consumer attitudes and sociodemographic variables.FindingsThe authors results show that consumers in Sweden more frequently purchase organic foods than consumers in Greece. Environmental protection and ethical values increase the odds for Swedish organic food consumers to buy organic food products. Health consciousness and family well-being are perceived as factors that increase the odds for Greek organic food consumers to buy organic foods. Sociodemographic factors do not play a pivotal role for consumer behavior in relation to organic food in both countries.Originality/valueThis study distinguishes between organic food consumers in two countries with different levels of organic food production and export activity, size of organic market, national organic labeling system and legal definition and standards of organic food. Within these differences, the organic food industry could align its marketing efforts better rather focus on simplistic demographics. The current view unfolds the fact that there are limited studies comparing two European markets at different stages of development and the factors that influence organic food consumer behavior.
ABSTRACT
The aim of this paper is to assess Czech food consumers' behavior when buying organic products during the COVID-19 pandemic, with an emphasis on the place of purchase of organic agriculture and food products—especially those purchases with the shortest logistics value chain, i.e., purchase at farmers' markets, or directly from the producer—and a comparison with the current most common places of purchase of organic products in the Czech Republic, supermarkets and hypermarkets. Categorical data analysis methods were used to create a profile of the consumer according to the most frequent purchase locations. To create mathematical–statistical models and interpretations, the methods of logistic regression, correspondence analysis and contingency table analysis were chosen. According to the results of the survey, respondents under 25 years of age are the least likely to make purchases at farmers' markets or directly from the producer. Consumers aged 26–35 and with a university degree are the most likely to buy organic agriculture and food products at this location, followed closely by older respondents in the categories 36–45 and 46+ and with a secondary education. It is important for manufacturers to have an overview of where, in what quantities, and for what reasons consumers buy their products, especially for reasons of production optimization and planning, ecological concerns, rural development, and the impact on local areas and the value chain.
ABSTRACT
The COVID-19 virus pandemic has led to huge changes in the business of many companies. Managers and owners of companies were most affected, so in one segment of this paper, certain psychological ways that are available to people when it comes to overcoming various crises. Considering that profitable business is a condition for the survival of companies, in this paper, a comparison of profitability in the production of organic and conventional food was performed. ROA and ROE were calculated on a sample of 150 food producers in our country for the period from 2016 to 2020. The results showed that ROA is higher in conventional food producers, while ROE is higher in organic food producers. During the COVID-19 pandemic, the profitability of food producers is higher than in the period before its outbreak. Also, there is a tendency to increase profitability in both types of production.
ABSTRACT
The purpose of this research is to examine the impact of supply chain integration (SCI), demand for halal products (DHP), halal marketing (HM), process quality improvement (PQI), food safety concerns (FSCs), and health consciousness (HC) on sustainable product performance (SPP) in the halal food industry in Malaysia. A survey was conducted with 212 respondents from Malaysian halal-certified companies, and the partial least squares (PLS-SEM) method was used for the data analysis. The findings indicate a positive and significant link between SCPI, HC, PQI, and SPP. In contrast, the findings show no significant link between HM, FSC, and SPP. DHP was found to have a negative, non-significant association with SPP. This paper concludes by discussing the implications of the findings and opportunities for future research.
ABSTRACT
After the covid-19, pandemic people of India were more focused on health challenges. Customers looking for better clean and organic products without the usage of any chemical or artificial content. Results suggest that the organic market growing at a very rapid speed. The customer does not take this selection of organic products under the influence of near ones but various psychological, and behavioral aspects affect to such a decision. This regular practice catches the attention of researchers, regarding the predication purchase intention of organic products. This study aims to target the customers who are inclined to buy organic products or those who are already purchasing organic foods products. The study adopts the theory of planned behavior as a theoretical tool and multiple regression as an analytical tool to predict the buying intention of organic food products. The outcomes of 381respondentst revealed that attitude and environmental concern were the most influential factors of purchasing organic food products. © 2023
ABSTRACT
This study aims to analyse the factors responsible to change the attitudes, intentions, and actual purchasing behaviour of customers toward organic food products in Indian and Nepalese consumers. In the current situation of COVID-19, we are more conscious about our food consumption. Organic food has become very famous at this time because of its use of natural and non-harmful factors of production. This study focuses on changing food habits and consumption patterns of consumers toward more healthy organic food. The sample size of this study is 600. Smart PLS and Mann-Whitney test are used to analyse the data. Safety, awareness and attributes have a positive impact on trust formation towards green organic food. Results of the study shows that perceived health, hedonic and social value positively influence consumers' attitudes, which leads to positive intention, which finally leads to green purchase behaviour of consumers.
ABSTRACT
PurposeThis study aims to identify and describe the relationships among different consumption values, anxiety and organic food purchase behaviour considering the moderating role of sustainable consumption attitude from the viewpoint of the theory of consumption values.Design/methodology/approachData were collected using a structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in the study. Structural equation modelling and hierarchical regression analysis were employed for data analysis.FindingsThe results indicated the significant association of functional value-price, emotional value, social value and epistemic value with purchase behaviour. Anxiety had a positively significant influence on functional (quality), functional (price), emotional, social, conditional and epistemic values. In addition, the results indicated that functional (price), emotional, social and epistemic values played mediating effects in the relationships between anxiety and purchase behaviour. Moreover, sustainable consumption attitude had a positive moderating effect on functional value-price and purchase behaviour.Practical implicationsThe research not only provides novel and original insights for understanding organic consumption but also provides a reference for organic retailers to develop sales strategies and policymakers to formulate policies to guide organic consumption that are conducive to promoting sustainable consumption.Originality/valueFor the first time, this research attempts to explore the relationships among different consumption values, anxiety and purchase behaviour. It may improve the gap of inconsistency in attitude and behaviour in organic consumption, and provide a new perspective for the study of organic consumption.
ABSTRACT
This study investigates consumers' intention to purchase organic foods in Vietnam after social distancing because of the COVID-19 pandemic. Furthermore, we established and explained the relationship between the factor "perceived value" and buying organic food intentions along with the lens of TPB. The sample included 362 MBA students from three prominent universities in Ho Chi Minh. Latent structural equation modeling (SEM) was applied to analyze this reliability and confirm these relationships. The results stated that factors "age" and "perceived value," including functional, economic, social, and emotional value, have effects on "subjective norms" and "attitude toward buying organic food." With "perceived behavioral control," these factors had a positive impact on the purchase intention for organic food. The study's originality extends TPB to explain intention in the organic food field with two new constructs, "age" and "perceived value." Because the intention factor had a strong positive impact on purchasing behavior, results help marketers and managers have a sustainable policy to encourage people to buy organic foods during and post-pandemic. © 2022 Authors. All rights reserved.
ABSTRACT
Purpose>Public perception of health benefits derived from organic foods is often misaligned with scientific evidence. This study aims to examine the factors affecting public perception of scientific information about organic foods.Design/methodology/approach>The authors conducted multinominal and multiple linear regression analyses to examine associations between public perception of scientific information about organic foods and 19 factors using data from a descriptive survey (N = 763).Findings>Perceived benefits of organic foods, trust in scientists, communicator credibility, preexisting beliefs and events related to science (e.g. COVID-19) were significant predictors of public perception of scientific information about organic foods.Theoretical implications>Cognitive dissonance and recreancy theoretical frameworks help describe relationships between beliefs, science, trust and risk. These theories intersect when purchasing credence goods (i.e. organic foods) whose qualities cannot be observed during or after purchase. Hence, public trust of scientific information about perceived health benefits of organic foods may conflict with strongly held beliefs that contradict scientific findings.Practical implications>Scientists can more effectively share research findings after trust is established through the listening, asking and sharing values process. Therefore, by following the path of listening, asking and sharing the endogenous/exogenous factors in this study, scientists and the public can have meaningful conversations about perceived health benefits and nutritional values of organically and conventionally grown foods.Originality/value>Current research on perception factors about organic foods often examined consumers' perceptions and purchase intentions but rarely considered perceptions of scientific information about organic foods. This study examined relationships between public perception of scientific information about organic foods and endogenous/exogenous factors.
ABSTRACT
Paying attention to the needs and wants of consumers is the first step to develop the market of organic products, because recognizing consumer behavior and examining the factors affecting it has a very important role in the success of any economic system. Therefore, this study aimed at examining the intention to buy organic food in the critical situation of the existence of the corona virus and risk perception posed by it as one of the factors affecting the consumer's intention to buy using the theory of planned behavior. For this purpose, the required data and information were collected in 2020 through field surveys and completing a questionnaire. The statistical population of the study included all the organic food consumers in Torbat-e Heydarieh county of Iran. Based on Cochran's formula, the sample size consisted of 210 people. Stratified random sampling method was used for sampling and selecting the individuals in the studid community and structural equation modeling was used for data analysis. The results showed that the correlation coefficients of the organic food consumers' risk perception of corona virus with their attitudes, subjective norm, perceived behavioral control and anticipated fear were 0.222, 0.65, 0.625 and 0.592, respectively and the consumer's attitude (0.452), risk perception (0.268) and anticipated fear (0.101) had the greatest impact on the intention to buy organic food. Therefore, by introducing the benefits of organic products through mass media, people's attitudes towards organic products can be changed;also, by informing the people of the society about the risk of the corona virus, it is possible to create the intention of placing organic products in the consumption basket of the household.
ABSTRACT
A sustainable food system is a key target of the global Sustainable Development Goals (SDGs). The current global food system operates on market mechanisms that prioritise profit maximisation. This paper examines how small food businesses grow and develop within grassroot economies that operate on different market mechanisms. Focusing on artisan food producers and farmers’ markets, this research highlights the potential of resilient, small-scale, diverse markets as pathways to sustainable food systems. An applied critical realist, mixed-methods study was conducted at a macro (Irish food industry), meso (farmers’ markets in the region of Munster, Ireland) and micro (artisan food producers and their businesses) level. The resulting framework provides a post-growth perspective to sustainability, proposing that farmers’ markets represent an alternative market structure to the dominant industrial market, organised on mechanisms where producers ‘Mind what they make’ and ‘Make peace with enough’. In their resilience, these markets can provide pathways for structural change. This implies a call to action to reorientate policies targeting small food businesses to move beyond the concept of firms as profit-maximizing enterprises and to instead focus on a local food policy framework that reinforces the regional ‘interstices’ within which small food businesses operate to promote diversity, resilience and sustainability in the food system.
ABSTRACT
The emergence of the COVID-19 pandemic has substantially impacted the behaviors and intentions of consumers thereby creating a sustainable and healthier consumption era. Therefore, there exists an increasing potential for expanding the market for green food products in India. In such a crisis situation that the pandemic has brought, it is assumed that green food products have the potential to secure the environment and offer food safety along with public health. Therefore, the study predominantly aims to evaluate the effect of the COVID-19 crisis on the rising significance of green products. Furthermore, it aims to assess the factors that have an impact on the health of consumers during the COVID-19 pandemic on green products consumption and assess the influence of these factors on the consumers’ intention to buy green food products. The outcomes of this study revealed that there is a significant impact of health factors on the purchase intention towards green food products and there also exists a significant impact of the perception of consumers on the purchase intention of green food products. However, since the correlation between the behavioral purchase intentions of consumers and their actual behavior is not always perfect, therefore future research can consider the findings of this study to develop a model to reach an ultimate purchase behavior to support the outcomes of this study.
ABSTRACT
In this ailment situation, a necessity for people is health, which effectuates to escalate in the consumption of healthy organic products. The study analyzes the importance and consumption of quality-based organic products towards spending on purchasing and over purchasing, clues scarcity in products were influenced by the role of media including panic buying, consumer psychology, especially on children’s immunity power that might be for the third wave. By applying Statistical Package for Social Science (SPSS), correlation, KMO, and Bartlet’s with 112 respondents the present data were gathered with the assistance of purposive and snowball sampling, the results revealed that GHI and NEP have a positive association with PS and strongly influenced organic products buying process. It will assist in raise of sales and evolving advanced green strategies for the green marketers.
ABSTRACT
This study is an attempt to understand the impact of COVID-19 pandemic, which essentially demands social distancing, on growing culture of eating out in consumers and determinants of food choices/ restaurant selection. The present study contributes to the changing sensory priorities and eating out habits due to the COVID-19 pandemic, using the data from frequent diners, academicians and industry practitioners. A sample of 304 respondents from Pune City and Mumbai MMR actively participated in an online survey. A random sampling method was used for this survey due to pandemic lockdown Major revolutions have been emerged in the dining habits of food lovers such as, zero touch points, contactless deliveries etc.‘Taste and flavor of the product’ was most preferable sensory priority for food selection before pandemic. However, this priority has been replaced by ‘hygiene, cleanliness, zero touch points and contactless order due to COVID-19 pandemic. Newly emerged most preferred food choice variables include touch less consumer experience, sanitized restaurants, food safety certifications, contactless order, health and hygiene. This indicates that restaurants need to reframe, restructure their SOPs and strategies to gain the confidence of the customers as COVID-19 may have a long-lasting effect and show repercussion in many more ways than thought.
ABSTRACT
Purpose The advent of COVID-19 was followed by an increased demand for organic products along with newfound customer interest in healthy consumption habits. This study aims to explore the impact of multidimensional consciousness on consumers' attitudes and purchasing intentions toward organic food brands. Design/methodology/approach Given the importance of culture on customers' decision-making, data were collected from the USA and India to examine the potential cultural differences with respect to organic products. A conceptual model is derived and tested using partial least squares structural equation modeling. Findings The results indicate that organic consciousness (e.g. for organic standards) is the most important predictor of attitudes, whereas environmental consciousness appears to be the prime motive in the formation of purchase intentions. Multidimensional (i.e. organic, environment, health and social) consciousness can predict attitude and intention. However, organic standards and social consciousness fail to directly influence customers' purchasing intention. The impact of each dimension of consciousness varies between USA and Indian customers. Originality/value This study provides an understanding of customers' sustainable consumption behavior by clarifying the relative impact of multidimensional perceived values. Also, because of the growth of organic food market globally, the findings of this study offer valuable insights by identifying the cultural difference between Western and Eastern customers' behavior.